In Mould Decoration

How can Rosti contribute to accelerating time to market in the consumer electronics market?

You think the facial cleanser just needs its cleaning function? Nowadays, consumer electronics devices also connect to mobile apps through wireless networks, helping users record the frequency and level of daily cleaning, and even achieving social functions to share usage experiences.

Of course, similar functions have been common in consumer appliances such as Sous-vide and intelligent rice cooker. It can be said that with the integration of emerging technologies such as 5G and artificial intelligence with consumer electronics, IOT consumer appliances based on intelligence and interconnection are accelerating the iteration pace of traditional products.

What is RFID insert injection molding technology?

When it comes to IOT consumer appliances that fill cold electronic devices with “temperature”, it is necessary to talk about the RFID insert injection molding technology. This technology includes two subdivision technologies, one is RFID technology and the other is embedded injection molding technology.

RFID (Radio Frequency Identification), also known as wireless radio frequency identification, is a communication technology that can identify specific targets and read and write related data through wireless signals without establishing mechanical or optical contact between the recognition system and the specific target. This technology has various advantages such as anti-counterfeiting, product information tracking, and intelligent (product life reminder). It has been widely applied in various fields such as intelligent manufacturing, intelligent logistics, intelligent warehousing, new retail, intelligent transportation, and asset management.

Insert Moulding is a process of prefixing the insert in an appropriate position in the tool, and then injecting plastic for molding. After the mold is opened, the insert is wrapped in the cooled and solidified plastic and embedded in the plastic to obtain products with inserts such as threads and electrodes. In RFID insert injection molding technology, RFID tags can be wrapped in plastic as inserts.

However, in actual production, the processing difficulty of embedded injection molding is much more than that of normal injection molding. On the one hand, the position of the insert often makes the tool structure more complex, and the cycle time is also longer. On the other hand, due to the inconsistent thermal expansion coefficient between the insert and the plastic, the product is prone to have internal stress during production, leading to cracking, deformation, and other risks, greatly increasing the difficulty of automated production and manufacturing costs.

consumer electronics

From concept to reality in 72 hours

In the rapidly evolving consumer electronics market, brand owners need to race against time. What if the product only takes 72 hours from concept to prototype sample?

In order to strengthen the company’s overall design and manufacturing capabilities in the electronics field, Rosti China invested an electronics laboratory to enhance the testing capabilities of electronic parts, evaluate performance and make sure parts meet various design requirements in 2022. As a result, Rosti will become a true provider of integrated solutions.

Taking a well-known brand’s intelligent beauty instrument product as an example, this product requires the use of intelligent interconnection functions for connection, including Bluetooth connection, wireless charging, RFID wireless RF testing, customized solutions, real-time data collection and analysis, and other functions. Rosti is responsible for the overall design and contract manufacturing of the product, including completing functional testing of all mechanical and electronic components, complying with relevant laws and regulations, and conducting large-scale mass production. Ultimately, after passing the testing, these products are delivered to the end consumer, far beyond the traditional “production according to drawings” contract manufacturing model.

In addition, for an increasing number of consumer electronics brands, practicing sustainable development is an important thing. Rosti actively collaborates with suppliers to integrate sustainability into all products produced and developed.

For example, products are designed to be lightweight at the design phase, and sustainable products are developed to replace disposable plastics.

During the production, the discarded resin should be recycled as much as possible; adopting low-energy advanced equipment to reduce energy consumption; adopting full process turnover packaging.

Rosti China Innovation Centre

Stronger technical capabilities for consumer electronics market

According to data from iMedia Consulting, the global consumer electronics market was relatively stable from 2013 to 2022. The market in 2022 slightly decreased to $1056.69 billion compared to 2021, and it is expected to reach $1135.72 billion by 2026, indicating a clear trend of recovery.

In order to ensure the successful development of new projects, advanced and efficient plastic processing technology is essential. Rosti has strong capabilities in R&D and production and capable of many cutting-edge injection production technologies, such as IMD (in mold film technology), IML (in mold label injection technology), RHCM (high speed high temperature molding technology), LSR injection technology, in mold holographic anti-counterfeiting technology, Microfluidics technology, Dye Penetration (thermal sublimation technology) and so on.

In addition, Rosti has successfully introduced the M3 printer from American 3D printing company Carbon and becomes the first injection molding manufacturer in Asia to use Carbon’s latest cutting-edge manufacturing capabilities, helping partners win a broader market.

Get in touch
Pat Williams

SVP Asia