For more than seven decades, Rosti has been dedicated to delivering leading edge solutions in plastic injection moulding and added value services – from concept to reality. The company name, brand and logo, was established in 1944 as a combination of the two founders’ first names Rolf and Stig. The first logo was changed in 1971 when the company was acquired by the Danish Møller-Maersk Group. The logo has undergone few major changes since then.
A modernised look, while honouring the company’s long history
Now, as Rosti focuses on organically developing its core business to create one strong, unified group – one Rosti – we have updated our logo to reinforce our offer of delivering from concept to reality. The updated logo aims to give Rosti a refreshed and modernised look, while honouring the company’s long history. It remains familiar and reflects both the design from 1971 and our more recent logo. The new brand identity, although expected to take half a year to completely roll out, will also allow Rosti to market its primary purpose “From concept to reality” in combination with the logo.
The fresh identity includes a new corporate colour. A bright yellow has been chosen to reflect Rosti’s Swedish ownership. Additionally, four complimentary colours – orange, light blue, green and dark grey – will enhance Rosti’s primary and secondary colour palette.
Rolling out a strengthened cultural foundation
“We are excited to share the updated Rosti logo with you. The refreshed logo provides a kick-off point for our teams around the world as we roll out a strengthened cultural foundation – The Rosti Way. We are creating a team around ‘One Rosti’ with a greater focus on the values and behaviour that our customers, employees and suppliers recognise as the drivers of our success. We must demonstrate in our behaviour that we connect, we improve, we deliver and we do this through our shared values of Passion, Partnership, Innovation and Excellence” said Rosti CEO, Brendan Colgan.
Look for the new Rosti logo as we begin incorporating it into our material. You will soon see it on our redesigned website – rosti.com. We’ll keep you updated on this project, and we look forward to launching a new website that will better meet the needs of all our stakeholders.