Rosti CEO Jonas Persson Assesses Changing Global Landscape in Plastic Injection Moulding

The global manufacturing landscape is evolving rapidly, presenting both challenges and opportunities for businesses looking to optimise their supply chains. At Rosti, we are committed to providing our customers with the flexibility and support they need to navigate these changes, ensuring they remain competitive in an increasingly complex environment.

Expanding Our Footprint in Asia

Our strategic growth in Asia is a key priority. India is the first stage of our expansion strategy in the region, allowing us to establish a stronger presence and deliver greater value to our customers. Our site in India will be up and running in Q3 2025. Beyond India, we are exploring further opportunities, including a new site in Vietnam. Many of our customers are considering expanding into new markets within Asia, and we are well positioned to support them with seamless, reliable production solutions.

A Truly Global Offering

While Asia remains a critical hub for manufacturing, we are also seeing a growing number of businesses seeking to diversify their production footprints. This is driven by factors such as proximity to key markets, reducing supply chain risks, and leveraging manufacturing incentives. Rosti is well-positioned to facilitate this transition, thanks to our extensive and established global network, including strategically located sites in Utah, Wisconsin, and North Carolina. We offer robust manufacturing capabilities, flexibility and efficiency, whether it is prototyping, large-scale manufacturing or assembly.

Our expertise in managing seamless production transfer, complex supply chains and our commitment to customer satisfaction make us the ideal partner for companies looking to strengthen their operations in the US or any region.

Commitment to European Growth

Europe is experiencing a resurgence in manufacturing investment, with many companies choosing to increase production within the continent. To support this shift, Rosti has committed to significant investment across our European footprint, including the recently announced new site in Gislaved, Sweden. 

We are also expanding and enhancing our sites in Europe, ensuring we have the right capacity and capabilities to meet the needs of both current and new customers.

Supporting Customers in Strategic Decision-Making

One of the most pressing challenges for our customers is determining where best to place their production. Economic shifts, supply chain vulnerabilities, and changing market conditions are driving an increased demand for production flexibility. 

Many companies are now seeking a second production location to mitigate risk and any potential disruption to their supply chain. Rosti’s Production Transfer Team provide expert guidance, helping businesses make informed decisions about where to manufacture, while ensuring a smooth and efficient transition.

Integrated Solutions for a Dynamic Market

Our extensive experience in integrated solutions gives our customers the confidence to explore new production models. In some cases, this means split production within the same continent, allowing for increased agility and resilience. Existing customers are increasingly leveraging Rosti’s global footprint, while new customers are recognising the advantages of working with an injection moulding partner that offers true global flexibility.

Rosti is uniquely positioned to help businesses manage their manufacturing transitions, offering a reliable, experienced team that can execute relocations swiftly and seamlessly. In a time when the ability to adapt is crucial, our customers know they are in safe hands.

A Shift Across All Sectors

We are seeing a fundamental shift across all industries, particularly within the medical sector, wanting to consolidate their supplier network. Many medical customers are seeking a single global partner who can support their evolving requirements, removing the need for multiple smaller suppliers. This sector continues to experience significant growth, and Rosti is well prepared to meet the increasing demand.

Consistent Quality and Competitive Pricing

No matter where in the world our customers choose to manufacture, they can trust Rosti to deliver the same high-quality standards. Our global network ensures consistency, making it easier for businesses to relocate production without the need for extensive revalidation or recertification processes. 

Additionally, we work closely with our customers to realign their production strategies to meet pricing and cost challenges, ensuring they remain competitive in their markets.

Sustainability at the Core

Even in challenging times, sustainability remains a top priority for Rosti and our customers. All our sites are progressing towards cleaner, renewable energy solutions, meaning that both existing and potential customers do not have to compromise their sustainability efforts when shifting production location. This provides our customers with confidence that their environmental commitments remain intact, regardless of where they choose to manufacture.