1. Summary
Rosti Group AB uses cookies on www.rosti.com to make sure the website works properly, to understand how visitors use our site, and to measure how effective our marketing is. We use a combination of necessary, analytical, advertising, and other (B2B analytics) cookies. Non-essential cookies are only activated after you give your consent through our cookie banner. You can update your preferences at any time.
2. What Are Cookies?
Cookies are small text files placed in your browser when you visit a website. They’re used to ensure the website operates correctly, analyze traffic, and improve your experience. Cookies can be session cookies (deleted when you close your browser) or persistent cookies (stored for a fixed period).
3. How We Use Cookies
Rosti Group AB uses cookies on www.rosti.com for the following reasons:
- Making sure the website functions properly (necessary cookies)
- Understanding how visitors use our website (analytical cookies)
- Measuring how effective our marketing is (advertising cookies)
- Identifying company visitors for business development (B2B analytics cookies)
4. Cookies We Use
Necessary Cookies
These cookies are essential for the website to work and can’t be turned off. They don’t store any personally identifiable information.
| Cookie | Domain | Type | Purpose | Duration | Category |
| cookieyes-consent | www.rosti.com | First-party | Saves the user’s cookie consent choices for future visits. Doesn’t collect personal data. | 1 year | Necessary |
| wpEmojiSettingsSupports | rosti.com | First-party | WordPress cookie that checks if the browser supports emojis properly. | Session | Necessary |
Analytical Cookies
Help us understand how visitors interact with the website by gathering anonymous statistics. These cookies are only set after you give your consent. Provider: Google Analytics.
| Cookie | Domain | Type | Purpose | Duration | Category |
| _ga | .rosti.com | First-party | Set by Google Analytics. Calculates visitor, session, and campaign data and tracks site usage. Assigns a randomly generated number to recognize unique visitors. | 1 year 1 month | Analytical |
| _ga_* | .rosti.com | First-party | Google Analytics cookie for storing and counting page views. | 1 year 1 month | Analytical |
Advertising Cookies
Used to measure how effective advertisements and marketing campaigns are. These cookies are only set after you give your consent. Provider: Google Tag Manager.
| Cookie | Domain | Type | Purpose | Duration | Category |
| _gcl_au | .rosti.com | First-party | Set by Google Tag Manager to measure how effective ads are on websites using their services. | 3 months | Advertising |
Other Cookies
These cookies are set by third-party services integrated with our website. Most are set by ZoomInfo, a B2B analytics tool that identifies visiting companies to help with business development. These cookies are only set after you give your consent.
| Cookie | Domain | Type | Purpose | Duration | Category |
| _zitok | .www.rosti.com | Third-party | Set by ZoomInfo for visitor identification and B2B analytics. | 1 year | Other |
| _gcl_ls | rosti.com | First-party | Related to Google Conversion Linker; synchronizes click IDs between Google services. | Never | Other |
| ziwsSessionId | rosti.com | Third-party | Set by ZoomInfo to manage web sessions. | Session | Other |
| ziwsSession | rosti.com | Third-party | Set by ZoomInfo for session tracking. | Session | Other |
| ziScriptSession | rosti.com | Third-party | Set by ZoomInfo to manage the script’s session state. | Session | Other |
| ziPendingTelemetry | rosti.com | Third-party | Set by ZoomInfo to store pending telemetry data. | Session | Other |
| unifiedScriptVerified | rosti.com | First-party | Checks that unified tracking scripts have loaded correctly. | Session | Other |
5. Third-Party Providers
Our website uses services from the following third-party providers, who may set their own cookies:
- Google Analytics & Google Tag Manager – analytics and ads measurement (Google LLC, USA)
- ZoomInfo – company visitor identification for B2B analytics (ZoomInfo Technologies, USA)
- CookieYes – cookie consent management
- LinkedIn – social media widget on the website
For information on how these providers handle your data, please refer to their privacy policies.
6. Do These Cookies Involve Personal Data?
Some cookies set on our website may involve the processing of personal data. For example, analytics and advertising cookies collect identifiers that can be linked to individual users or devices. B2B analytics cookies (ZoomInfo) may associate device activity with a company or individual.
Where cookies involve personal data, the processing is subject to our Privacy Notice, which outlines the relevant purposes, legal bases, retention periods, recipients, and your rights as a data subject.
7. Your Consent and Choices
When you first visit our website, a cookie banner will appear. Non-essential cookies (analytics, advertising, and others) are not activated until you actively accept them through the banner. Necessary cookies are always enabled because they are required for the site to function.
You can change your preferences at any time by clicking “Cookie Settings” in the footer of our website. You can also manage or delete cookies directly through your browser settings. Please note that disabling certain cookies may affect how the website functions.
8. Legal Basis
The processing of personal data through analytics, advertising, and other cookies is based on your consent (Article 6(1)(a) GDPR). Necessary cookies are placed based on our legitimate interest in providing a functional website (Article 6(1)(f) GDPR).
9. Changes to This Cookie Notice
We may update this Cookie Notice at any time, for example, if we introduce additional features or new third-party services. The most recent version will always be published on this page with the current date.
10. Contact
If you have questions about our use of cookies or your rights under GDPR, please contact us at:
Rosti Group AB
Västra Varvsgatan 19, 211 77 Malmö, Sweden
Contact form: www.rosti.com/contact
