1. Summary
Rosti Group AB uses cookies on www.rosti.com to ensure the website functions correctly, to understand how visitors use our site, and to measure the effectiveness of our marketing. We use a mix of necessary, analytical, advertising and other (B2B analytics) cookies. Non-essential cookies are only activated after you give your consent via our cookie banner. You can update your preferences at any time.
2. What Are Cookies?
Cookies are small text files placed in your browser when you visit a website. They are used to ensure the website functions correctly, to analyse traffic and to improve the user experience. Cookies may be session cookies (deleted when you close your browser) or persistent cookies (stored for a set period of time).
3. How We Use Cookies
Rosti Group AB uses cookies on www.rosti.com for the following purposes:
- Ensuring the website functions correctly (necessary cookies)
- Understanding how visitors use our website (analytical cookies)
- Measuring the effectiveness of our marketing (advertising cookies)
- Identifying company visitors for business development purposes (B2B analytics cookies)
4. Cookies We Use
Necessary Cookies
These cookies are required for the website to function and cannot be switched off. They do not store any personally identifiable information.
| Cookie | Domain | Type | Purpose | Duration | Category |
| cookieyes-consent | www.rosti.com | First-party | Stores the user’s cookie consent preferences for future visits. Does not collect personal data. | 1 year | Necessary |
| wpEmojiSettingsSupports | rosti.com | First-party | WordPress cookie that checks whether the browser supports emojis correctly. | Session | Necessary |
Analytical Cookies
Help us understand how visitors interact with the website by collecting anonymous statistics. These cookies are only set after you have given your consent. Provider: Google Analytics.
| Cookie | Domain | Type | Purpose | Duration | Category |
| _ga | .rosti.com | First-party | Installed by Google Analytics. Calculates visitor, session and campaign data and tracks site usage. Assigns a randomly generated number to recognise unique visitors. | 1 year 1 month | Analytical |
| _ga_* | .rosti.com | First-party | Google Analytics cookie that stores and counts page views. | 1 year 1 month | Analytical |
Advertising Cookies
Used to measure the effectiveness of advertisements and marketing campaigns. These cookies are only set after you have given your consent. Provider: Google Tag Manager.
| Cookie | Domain | Type | Purpose | Duration | Category |
| _gcl_au | .rosti.com | First-party | Set by Google Tag Manager to measure the effectiveness of advertisements on websites using their services. | 3 months | Advertising |
Other Cookies
These cookies are set by third-party services integrated on the website. The majority are set by ZoomInfo, a B2B analytics tool that identifies visiting companies to support business development. These cookies are only set after you have given your consent.
| Cookie | Domain | Type | Purpose | Duration | Category |
| _zitok | .www.rosti.com | Third-party | Set by ZoomInfo for visitor identification and B2B analytics. | 1 year | Other |
| _gcl_ls | rosti.com | First-party | Related to Google Conversion Linker; synchronises click IDs between Google services. | Never | Other |
| ziwsSessionId | rosti.com | Third-party | Set by ZoomInfo to manage web sessions. | Session | Other |
| ziwsSession | rosti.com | Third-party | Set by ZoomInfo for session tracking. | Session | Other |
| ziScriptSession | rosti.com | Third-party | Set by ZoomInfo to manage the script’s session state. | Session | Other |
| ziPendingTelemetry | rosti.com | Third-party | Set by ZoomInfo to store pending telemetry data. | Session | Other |
| unifiedScriptVerified | rosti.com | First-party | Verifies that unified tracking scripts have loaded correctly. | Session | Other |
5. Third-Party Providers
Our website uses services from the following third-party providers, which may set their own cookies:
- Google Analytics & Google Tag Manager – analytics and ad measurement (Google LLC, USA)
- ZoomInfo – company visitor identification for B2B analytics (ZoomInfo Technologies, USA)
- CookieYes – cookie consent management
- LinkedIn – social media widget on the website
For information on how these providers process your data, please refer to their respective privacy policies.
6. Do These Cookies Involve Personal Data?
Some cookies set on our website may involve the processing of personal data. For example, analytical and advertising cookies collect identifiers that can be linked to individual users or devices. B2B analytics cookies (ZoomInfo) may associate device activity with a company or individual.
Where cookies involve personal data, the processing is subject to our Privacy Notice, which sets out the applicable purposes, legal bases, retention periods, recipients and your rights as a data subject.
7. Your Consent and Choices
When you first visit our website, a cookie banner will appear. Non-essential cookies (analytical, advertising and other) are not activated until you actively accept them via the banner. Necessary cookies are always active as they are required for the site to function.
You may change your preferences at any time by clicking “Cookie Settings” in the footer of our website. You may also manage or delete cookies directly through your browser settings. Please note that disabling certain cookies may affect the functionality of the website.
8. Legal Basis
The processing of personal data via analytical, advertising and other cookies is based on your consent (Article 6(1)(a) GDPR). Necessary cookies are placed on the basis of our legitimate interest in providing a functioning website (Article 6(1)(f) GDPR).
9. Changes to This Cookie Notice
We may update this Cookie Notice at any time, for example if we introduce additional functionality or new third-party services. The latest version will always be published on this page with the current date.
10. Contact
For questions about our use of cookies or your rights under GDPR, please contact us at:
Rosti Group AB
Västra Varvsgatan 19, 211 77 Malmö, Sweden
Contact form: www.rosti.com/contact
