Jonas Persson, CEO, Celebrating 80 Years of Rosti: A Journey of Transformation and Pride

As the CEO of Rosti Group, looking back on the journey we’ve taken over the years fills me with pride. Since I joined the board in 2016, and especially since being named CEO in 2020, I’ve seen our company grow into a true global leader in plastic injection molding. Our transformation has been multi-faceted, and I’m excited to share some insights into this incredible journey as we celebrate our 80th anniversary.

Over the years, thanks to continuous investment in both our people and capabilities, as well as strategic acquisitions, we’ve expanded both our presence and reputation in the global injection molding sector. One of our proudest achievements has been our transition from a plastic injection molding company focused solely on production to a full solution provider. We now offer end-to-end services, from product design and innovation to contract manufacturing and supply chain, allowing us to meet the diverse needs of our customers.

Global Production Footprint

Central to our success has been our global expansion. We now offer our customers R&D, production, and cleanroom capabilities across the globe. With a presence on three continents, including our recent acquisitions in North America, we’ve established ourselves as a truly international contract manufacturer, supporting customers from concept to reality. This growth has not only expanded our market reach but has also enhanced our capabilities.

The Rosti Way

Yet, through all these changes, one thing about Rosti has stayed the same—our culture and values.

Since my early days with the company, I have been inspired by our “small enough to care and big enough to cope” mindset, which is visible every day throughout our organization. The best evidence of this is the large number of long-serving colleagues who are still with us today.

I believe this is the result of a strong culture that has stayed true and authentic over the past 80 years, as well as the support from being part of the Nordstjernan Group.

We respect each other and have open conversations about how to make the company better. This open communication extends to the way we interact with our customers—always putting them first while providing honest and constructive feedback to help them achieve their goals.

Of course, no journey is without challenges. One of the biggest hurdles we encountered was establishing a foothold in North America. However, through strategic planning, we overcame this obstacle and became stronger than ever with the successful acquisition and integration of PCI. Looking ahead, our focus is on sustaining our growth momentum, staying true to our core values, and continuing to be recognized as a market leader for our sustainable and green manufacturing capabilities.

As we celebrate our 80th anniversary, I am filled with optimism for Rosti’s future. Our commitment to innovation, excellence, and outstanding customer service remains strong. And as we start the next phase of our journey, I’m confident that our collective efforts will keep strengthening our position in the world of plastic injection molding and remain a fantastic place to work.