Jonas Persson, CEO, Celebrating 80 Years of Rosti: A Journey of Transformation and Pride

As the CEO of Rosti Group, reflecting on the journey we've embarked on over the years fills me with pride. Since my arrival on the board in 2016, and especially since being appointed CEO in 2020, I've witnessed the evolution of our company into a truly global leader in plastic injection molding. Our transformation has been multifaceted, and I am thrilled to share some insights into this remarkable journey as we mark our 80th anniversary.

Over the years, the continuous investment in both our people and capabilities, as well as strategic acquisitions, we have grown our footprint as well as reputation in the global injection molding sector. One of our most notable achievements has been our transition from being a plastic injection molding company, solely focused on production, to become a full solution provider. We now offer end-to-end services, from product design and innovation to contract manufacturing and supply chain, enabling us to meet the diverse needs of our customers.

Global Production Footprint

Central to our success has been our global expansion, we now offer our customers R&D, production and cleanroom capabilities across the globe. With a presence across three continents, including our recent acquisitions in North America, we have solidified our position as a truly international contract manufacturer who supports customers from concept to reality. This expansion has not only broadened our market reach but has also grown our capabilities.

The Rosti Way

Yet, amidst all these transformations, one aspect of Rosti remains constant —our culture and ethos.

Since my early days with the company, I have been captivated by our “small enough to care and big enough to cope” ethos that can be seen every day across our organisation. There is no better evidence of this than the large number of long-serving colleagues who remain with the business today.

I believe this is a combination of strong culture that has remained true and authentic throughout the 80 years as well as the support of being part of Nordstjernan Group.

We respect each other and we have an open dialogue on how we are improving the company. This open communication is also how we work with our customers, by putting them first all the time whilst providing open and honest feedback, to help them achieve their objectives.

Of course, no journey is without its challenges. One of the most significant hurdles we faced was our endeavour to establish a foothold in North America. However, through strategic planning, we overcame this obstacle and emerged stronger than ever through to successful acquisition and integration of PCI. Looking ahead, our focus remains on sustaining our growth momentum, staying true to our core values and a market leader recognised for our sustainable and green manufacturing capabilities.