Ovidiu Lica

Ovidiu Lica

Ovidiu Lica is Managing Director of Rosti Romania, where he leads the site’s operations and strategic development. He is responsible for driving growth, operational excellence and strong customer partnerships across high precision injection moulding and contract manufacturing. With a focus on quality, flexibility and scalable solutions, Ovidiu works closely with customers to support their manufacturing needs in a fast growing Eastern European market.

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Rosti Romania Assembly

Why is Romania a strategic European manufacturing hub?

As global supply chains keep changing, manufacturers are increasingly reevaluating where and how their products are made. Rising logistics costs, geopolitical uncertainty, and the need for faster delivery across Europe are prompting many companies to rethink traditional offshore production models.

4 min read | April 20, 2026

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